Sound symbolism in Brazilian Portuguese Pokémon names: Evidence for cross-linguistic similarities and differences

Abstract

Several studies in linguistics and related disciplines have been extensively exploring sound symbolism, systematic associations between sounds and meanings. Against this theoretical development, research on Pokémon names has shed new light on cross-linguistic similarities and differences in sound symbolic patterns, using similar experimental stimuli across different target languages. A recent experimental study has demonstrated that Brazilian Portuguese speakers sound-symbolically signal evolution when naming Pokémon characters: post-evolution Pokémon characters tend to receive longer names with more voiced obstruents, while preevolution characters tend to receive shorter names with fewer voiced obstruents. Other recent studies showed that in Japanese and English, sound symbolism can also signal differences in Pokémon type: evil-looking characters tend to be associated with voiced obstruents, while flyingtype characters tend to have names with sibilants. Integrating the insights offered by these two lines of previous studies, the current paper examines whether Brazilian Portuguese speakers are sensitive to these type-related sound symbolic associations. To improve upon previous studies, we used a free-naming task in order to give participants freedom to create new names. This experiment corroborated the associations between voiced obstruents and evil-type characters, but not the association between sibilants and flying-type characters. A follow-up experiment with a forced-choice paradigm, the same method used in earlier work, also failed to reveal systematic connections between sibilants and flying-type characters. These results indicate that this association may not be universal, contrary to the claim made in previous studies.

English Speakers Can Infer Pokémon Types Based on Sound Symbolism

“…One is whether types other than flying, dark, and fairy can be symbolically represented. Another is whether the sound symbolic patterns tested in the current study also hold for speakers of languages other than English and Japanese (see Godoy et al, 2021). More generally, can we observe sound symbolic effects for any properties that are relevant for survival and reproduction in the real world?…”

“…It would not be surprising if such sound symbolic patterns, which are grounded in their phonetic and phonological properties, are shared across different languages. We do not intend to pretend that testing these effects in just two languages-Japanese and English-suffices to establish the universality of sound symbolism, yet the current finding offers a good start for future cross-linguistic investigations (though see also Godoy et al, 2021).…”

“…As discussed in further detail below, these connections are arguably grounded in the phonetic properties of these sounds, and as such they are not expected to be specific to Japanese. The current experiments therefore aim to test the cross-linguistic robustness of these sound symbolic connections with native speakers of English (see also Godoy et al, 2021 for a similar attempt with native speakers of Brazilian Portuguese).…”