Sounds Are Perceived as Louder When Accompanied by Visual Movement

Maniglia, Marcello; Grassi, Massimo; Ward, Jamie

doi:10.1163/22134808-00002569

Cited by 11 publications

(6 citation statements)

References 37 publications

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“…Whatever the underlying mechanisms, our results reveal that we cannot generalize the influence of reward to all dimensions of visual perception. This result echoes recent findings that visual motion does not affect all dimensions of auditory perception (Maniglia, Ward, & Grassi, 2017). Evidencing the limits of contextual influences on perception represents an important step toward understanding the origins and functions of such phenomenon (Firestone & Scholl, 2016).…”

Section: Discussionsupporting

confidence: 87%

Rewarding objects appear larger but not brighter

et al. 2018

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Whether reward can accentuate the perception of visual objects, that is, makes them appear larger than they really are, is a long-standing and controversial question. Here, we revisit this issue with a novel two-alternative forced-choice paradigm combining asymmetric reward schedule and task reversal. In a first experiment, participants (n = 27) choose the larger of two unequally rewarded objects in some sessions and the smaller one in other sessions. Response biases toward the most rewarding object differ significantly between the reversed tasks, revealing an influence of reward on perceived sizes. In a second experiment, participants (n = 27) indicate either the brighter or darker object. In contrast with the first experiment, response biases are similar between those reversed tasks, indicating that the perceived luminance is immune to reward manipulation. Together, these results reveal that if two objects are associated with different amounts of reward, participants will perceive the more rewarded object to be slightly larger, but not brighter, than the less rewarded one.

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Section: Discussionsupporting

confidence: 87%

Rewarding objects appear larger but not brighter

et al. 2018

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“…Store’s sensory intensity can be varied by the magnitude of one sensory cue or the appearance of multiple sensory cues together. For instance, in Maniglia et al (2017) study, participants were presented with two bursts of identical noise, in which a moving disc accompanied one condition while the other was not. The authors revealed that participants perceived a louder noise in the moving disc condition than the other (Maniglia et al , 2017).…”

Section: Review Of Relevant Literaturementioning

confidence: 99%

“…For instance, in Maniglia et al (2017) study, participants were presented with two bursts of identical noise, in which a moving disc accompanied one condition while the other was not. The authors revealed that participants perceived a louder noise in the moving disc condition than the other (Maniglia et al , 2017). Prior sensory marketing studies indicate the importance of sensory intensity.…”

Section: Review Of Relevant Literaturementioning

confidence: 99%

Is more really better for in-store experience? A psychophysiological experiment on sensory modalities

Duong

Regolini

Sung

et al. 2022

JCM

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Purpose The purpose of this study is to understand whether increasing the number of sensory modalities being stimulated impacts consumers’ in-store emotional responses (i.e. in-store enjoyment and arousal), store image perception and brand attitude. Design/methodology/approach The study used a between-subjects experimental design to examine 551 individuals’ perceptions and emotional responses in four sensory modalities stimulation conditions (i.e. visual, visual-smell, visual-taste and visual-smell-taste). The study used virtual reality visualisation technology and psychophysiological measurements (i.e. skin conductance and facial expression) to improve the ecological validity of the study design. Findings The current study supports the importance of multisensory in-store atmospheric design. When increasing the number of sensory modalities being stimulated, more positive emotional responses and perceptions were recorded. Additionally, increasing the number of sensory modalities also increased perceived intensity, and perceived intensity mediate the relationship between the stimulation of multisensory modalities and perception. Research limitations/implications The study is without its limitations. For instance, the scope of the study was limited by the exclusion of auditory and haptic stimulation, the lack of manipulation of sensory intensity and the absence of sensory congruency examination. Practical implications This study contributes to retail and marketing practices by providing evidence to assist the retail design of in-store sensory cues and customer experiences. Originality/value This research uses both self-reported measures and biometric measures to test the sole effect of sensory modalities being stimulated on consumer evaluation. To the best of the authors’ knowledge, this study is the first to examine store atmospheric designs with psychophysiological methodologies and an immersive, two-story-high, 180-degree-visual-field and dome-shaped display.

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“…Detection based approaches confine themselves to find out whether a subject has heard the tone or not by incorporating a simple YES-NO approach, whereas discrimination-based techniques probe further to differentiate a given pair of tones as inputs. These paradigms are developed using adaptive techniques wherein the sound is varied based on the previous response of the individual, while the non-adaptive techniques do not use any such feedback to vary the sound and the same is achieved by a predefined protocol such as step, ramp or staircase approaches [6].…”

Section: Absolute Thresholdmentioning

confidence: 99%

Machine learning based assessment of auditory threshold perception in human beings

Sanjay

Hiremath

Prithvi³

et al. 2020

SN Appl. Sci.

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This study presents a novel approach to assess the perception of auditory Absolute threshold (ATTh) in healthy individuals exposed to noise and solvents in their occupational environment using machine learning approaches. 396 subjects with no known history of auditory pathology were chosen from three groups, namely, employees from Chemical Industries (CI), Fabrication Industries (FI), and professional Basketball Players (BP), with each category having 132 subjects. Absolute Threshold Test (ATT) was developed using MATLAB and the experiment was conducted in a silent, noise-free environment. ATTh was obtained twice, during the commencement and conclusion of the employees' workshift in CI and FI. For BP, ATTh was obtained before and after their basketball training sessions and was used as features for binary SVM classification approach, in which the RBF kernel-based technique was found to provide maximum accuracy as compared to linear and quadratic approach. For three-class classification, MLP neural network with Levenberg-Marquardt training function in the hidden layer and Mean Square Error function in the output layer was found to be optimal along with k-Nearest Neighbor (kNN) and Support Vector Machine (SVM) approach using Radial Basis Kernel Function (RBF), in which, an accuracy of 81.06% was observed in kNN approach and 92.4% using MLP neural network approach, whereas SVM yielded an accuracy of 93.94% in the classification of the subjects into CI, FI and BP, showing that the SVM outperformed kNN and MLP neural network for healthy subjects based on their occupational exposure/professional sports training. Such machine learning approaches could further be probed into, to improve the accuracy of classification. Also, such techniques can help in real-time classification of subjects based on their occupational exposure so as to predict and prevent plausible permanent hearing dysfunction due to occupational exposure as well as to aid in sports rehabilitation and training programs to assess the auditory perceptive abilities of the individuals.

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Sounds Are Perceived as Louder When Accompanied by Visual Movement

Cited by 11 publications

References 37 publications

Rewarding objects appear larger but not brighter

Rewarding objects appear larger but not brighter

Is more really better for in-store experience? A psychophysiological experiment on sensory modalities

Machine learning based assessment of auditory threshold perception in human beings

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