“…First, MBs in general play an important role for economic development (Brunswicker & Vanhaverbeke, 2015;Heilmann et al, 2020, in press); they therefore merit scholarly attention for conceptualizing different aspects, including the role of knowledge for their continued survival and sustainable competitive advantage. Secondly, the UK's social and economic landscape in particular is increasingly becoming superdiversified (Vertovec, 2007), with some ethnic minority groups, such as South Asians, potentially playing a disproportionately important role as entrepreneurs and workers (Haq, 2015;Ram et al, 2017). We focus on the South Asian ethnic minority business community and define South Asians as descendents living in the UK from countries known as Bangladesh, India, Nepal, Pakistan, and Sri Lanka (Husainy, 2011;Jaspal & Coyle, 2010;Robinson, 2005).…”