“…This elitist positioning, as we have seen, can be to some extent mitigated by appealing to liberal discourses of diversity and representational politics (#LoveYourIdentity) or by instructing viewers to “BE PROUD” of their national language. In the context of highly contested debates over the imagination of the Indian nation (Hall, 2019), these moves allow actors to distance themselves from the figure of the English‐speaking, Western‐facing (post)colonial elite and appeal to popular anti‐English nationalist discourses (see, for example, the near erasure of English from the BJP's 2020 National Education Policy (LaDousa, Davis, and Choksi, 2022; LaDousa and Davis, 2022), or recent appeals from the home minister Amit Shah to replace English with Hindi as the country's lingua franca, all under the guise of progressive politics). Yet, much like the #LoveYourIdentity discourse demonstrated, actors do so while reaping the benefits of their proximity to English, profiting from the anxieties they ostensibly seek to dispel and reinscribing the colonial, racial, and class logics that they are both constrained and enabled by.…”