Southeast Asian low-cost carrier airline competitiveness: A solution for economic growth

Srisook, Phoom; Panjakajornsak, Vinai

doi:10.15208/beh.2017.37

Cited by 5 publications

(2 citation statements)

References 29 publications

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“…Airlines may employ internet and social media management to grow their consumer base. Airline management emphasizes customer service (Srisook & Panjakajornsak, 2018). Happy consumers spreading the word may boost a company's reputation and market share.…”

Section: Review Of Literature Influencer Management: Authentic Advocacymentioning

confidence: 99%

Airline Management and Customer Experience an Empirical Study from Indian Aviation Sector

Bilal

2023

JSRTH

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In a consumer-driven industry, airlines fight for customers. This study investigates Airline Management and customer experience to attract and retain consumers. Aviation client satisfaction and trip are also assessed. Airlines must stand out with inventive management in a crowded market. Digital management, loyalty programs, pricing, and branding are airline strategies. Understanding how airlines employ these tactics to stand out in a crowded business is crucial to customer acquisition. Any airline's success hinges on customer pleasure. This research explores how airlines affect bookingto- disembarking, focusing on customer service, in-flight experiences, and ground services. It examines how smartphone apps, self-service kiosks, and in-flight entertainment improve passenger experiences. Aviation customer experience assessment is difficult. On-time performance, cabin comfort, and service quality impact consumer happiness and loyalty, according to this study. It stresses data-driven decision-making and tailored service to customize user experiences. Airlines can enhance management and passenger experience using this study. In a competitive industry with fast technological change, airlines must understand management and customer experience. Airline management and customer experience are the focus of this study report. This study studies customer retention and the passenger journey to understand the airline industry's dynamic and customer-centric nature.

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Section: Review Of Literature Influencer Management: Authentic Advocacymentioning

confidence: 99%

Airline Management and Customer Experience an Empirical Study from Indian Aviation Sector

Bilal

2023

JSRTH

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“…Second, while many countries in the region have deregulated or privatized their airline industry to a certain extent, some airlines remain partially or totally state-owned, limiting their growth potential (Yu et al, 2019). Third, the Asia-Pacific region is home to many low-cost carriers, such as AirAsia and IndiGo, and it has been documented that over half of the passenger travel in Southeast Asia is provided by low-cost carriers (Srisook & Panjakajornsak, 2017). Between 2014 and 2018, low-cost carriers in the region established a "hub-and-spoke" structure offering comprehensive connectivity in the area (Chung et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Assessing the financial performance of airlines in the Asia-Pacific region

Huang

2021

Investment Management and Financial Innovations

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In recent years, the aviation industry in the Asia-Pacific region has experienced rapid growth. Despite facing thin and volatile profit margins, the region’s airlines continue to expand their capacity by using high financial leverage, raising concerns of whether they are utilizing such financial leverage effectively and how it affects their stock performance. Using the global Malmquist productivity index and the conditional value-at-risk measure, this study investigates the financial performance of 22 Asia-Pacific-based airlines during 2016–2019. The empirical results reveal that only three full-service airlines were able to maintain continued improvement in financial efficiency during the sample period. The excessive use of financial leverage among low-cost carriers is documented. To assess the sources of financial inefficiency, this study decomposed the global Malmquist productivity index into two components: efficiency change and technical change. The results show that while there was a trend toward efficiency catch-up among the carriers, the number of airlines that demonstrated sufficient technical change declined significantly, indicating the need to implement technological innovation to deliver better financial outcomes. Regarding the airline’s stock return performance, airlines that achieved continuously superior performance in deploying financial resources also saw the lowest downside risk in their stock returns, reinforcing the importance of devoting more attention to indebtedness and the effectiveness with which financial resources are used. The findings of this study offer suggestions to airlines in managing their capital structure and enhancing their financial stability.

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Marketing Mix and Customer Loyalty in Services Marketing

Choudhury

2020

Services Marketing Issues in Emerging Economies

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Southeast Asian low-cost carrier airline competitiveness: A solution for economic growth

Cited by 5 publications

References 29 publications

Airline Management and Customer Experience an Empirical Study from Indian Aviation Sector

Airline Management and Customer Experience an Empirical Study from Indian Aviation Sector

Assessing the financial performance of airlines in the Asia-Pacific region

Marketing Mix and Customer Loyalty in Services Marketing

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