Early sowing increases yield potential of sunflower on wet, saline clay soils but the effects on nitrogen (N) requirements have not been determined. In a 2-year study on a drainable field with wet, saline clay soils in southwestern coastal Bangladesh, we investigated nitrogen use efficiency (NUE) and yield responses to N rates (0, 60, 90, 120, 150, 180 and 210 kg ha −1 ) for zero-till sunflower cv. Hysun-33 sown from November 30 (early) to December 30 (late). Early sowing produced highest seed yield (3.59 ton ha −1 ) and oil yield (1400 kg ha −1 ) at 150 kg N ha −1 . Delayed sowing (December 15-December 30) reduced seed and oil yields by 4%-15% and 7%-18%, respectively. In late sowing, crops suffered from multiple stresses (soil-water deficit, salinity, and heat), which decreased yields. The N fertilizer requirement in late sowing was higher (180 kg ha −1 ) to achieve maximum yield, yet the yield was lower than from earlier sowing. Compared with nil N supply, the rates of 60-150 kg N ha −1 increased seed and oil yields of the early-sown sunflower by 1.3-3.3 times and 1.2-2.9 times, respectively, whereas the rates of 180-210 kg N ha −1 decreased seed and oil yields by 2%-5% and 7%-14%, respectively. Higher net profit (US$764) was also achieved from earlier sowing with 150 kg N ha −1 . We conclude that under wet and saline clay soils, higher sunflower yield in early sowing is attributable to lower stress that increased NUE and decreased N requirement.