2009
DOI: 10.5539/ass.v4n10p3
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Spaces for Talk: Information and Communication Technologies (ICTs) and Genuine Dialogue in an International Advocacy Movement

Abstract: Despite the digital divide that exists between the developed and developing world, communication technologies such as the Internet are providing new opportunities for transnational advocacy. This paper explores issues of identity and co-operation between actors participating in the Global Campaign for Agrarian Reform (GCAR), led by the peoples' movement La Via Campesina, focusing on the application of Internet-based services. While the movement has successfully reframed the land reform debate within the global… Show more

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Cited by 3 publications
(3 citation statements)
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References 38 publications
(56 reference statements)
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“…The story of Via Campesina reinforces the ideas shared above, showing how movement actors have developed in the course of struggle and engagement with international institutions and movements. Not only has Via Campesina's strategy been shaped by the lessons from past movement experiences, making it wary of how it engages with UN processes where civil society voices become submerged beneath those of corporate and state actors (Mann 2008), but its ability to gain prominence in the field of transnational movement organizations results from global justice activism. Activists in Via Campesina used the World Social Forums to build their transnational activist connections, and to show how international trade policies impact small farmers and, by extension, everyone's access to food.…”
Section: Via Campesina and Peasant Strugglesmentioning
confidence: 99%
“…The story of Via Campesina reinforces the ideas shared above, showing how movement actors have developed in the course of struggle and engagement with international institutions and movements. Not only has Via Campesina's strategy been shaped by the lessons from past movement experiences, making it wary of how it engages with UN processes where civil society voices become submerged beneath those of corporate and state actors (Mann 2008), but its ability to gain prominence in the field of transnational movement organizations results from global justice activism. Activists in Via Campesina used the World Social Forums to build their transnational activist connections, and to show how international trade policies impact small farmers and, by extension, everyone's access to food.…”
Section: Via Campesina and Peasant Strugglesmentioning
confidence: 99%
“…Generally it has always been civil society organisations who have been at the 'sending end' of a campaign and consequently are able to determine which issues are given prominence and how the social narrative around those issues are framed. Mann (2008) argues that the Internet has given these CSOs even more power to shape the public discourse than ever before. However messages must appeal to wide and disparate audiences in order to galvanise support, and care must be taken not to alienate a support base through goals and targets that are incompatible with local imperatives.…”
Section: Redefining and Restructuring Of The Organisationmentioning
confidence: 99%
“…The Internet, and in particular the World Wide Web, has given civil society more power to craft their public image thereby 'altering the landscape of protest' (Owens & Palmer 2003). Social movements also run the risk of alienating their supporter base by defining campaigns based on what will resonate with the media and other global publics (Mann 2008). …”
Section: Perceived Attributes and Attitudes Towards Web 20mentioning
confidence: 99%