“…Notably, when research attended to a particular sociocultural group, studies often limited analyses to media with a principle readership of that group: 4 research about racial=ethnic groups looked at African American media (Hoffman-Goetz, 1999;Hoffman-Goetz et al, 1997;Johnson et al, 1999;Krishnan et al, 1997;Pickle et al, 2002;Stoddard et al, 1998;exceptions include Pratt & Pratt, 1996;, Hispanic=Latino media (Subervi-Vélez, 1999;Vargas & dePyssler, 1999;exceptions include Vargas, 2000), and Canadian Aboriginal media (Hoffman-Goetz et al, 2005;Hoffman-Goetz et al, 2003). Likewise, research focused on age-related issues and analyzed media targeted to specific age groups including prime-time television for children aged 2-11 (Byrd-Bredbenner et al, 2003), teen media (DuRant et al, 1997;Malone et al, 2002;Smith, 2005;Stern, 2005), and, aside from depictions of menopause, magazines popular among older readers (Kava, et al, 2002).…”