Sparsam in jeder Hinsicht. Die Fernsehwerbung der Parteien im Europawahlkampf 2004

Esser, Frank; Holtz‐Bacha, Christina; Lessinger, Eva-Maria

doi:10.1007/978-3-322-80726-7_3

Cited by 7 publications

(2 citation statements)

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“…Firstly, in televised ads, parties have more space to develop a detailed argument compared with using posters. Secondly, televised spots and radio spots appear to be the most important campaign instruments in EP elections in most European countries (Esser et al, 2005) -the majority of citizens report having been exposed to them. All ads of those parties that won more than three percent of the votes in the 2009 EP election were subjected to a quantitative content analysis in which formal and content characteristics were studied.…”

Section: Methodsmentioning

confidence: 99%

“…Here, it is the mass media, the main campaign transmitters, whose attention paid to EP elections is regarded as low and whose focus is on national rather than European matters . Finally, it is the producers of the campaign messages, the domestic parties, that are observed to run low-budget and low-salience campaigns and also to focus on national issues, actors and conflicts in their campaigns (Cayrol, 1991;Holtz-Bacha, 2005). The 'second-order national contest' model regards domestic parties as de-politicizers of EU integration because these parties not only spend less money and energy on the campaign but centre their campaign on national issues, actors and concerns.…”

Section: The Role Of National Parties In Politicizing Europementioning

confidence: 99%

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National parties as politicizers of EU integration? Party campaign communication in the run-up to the 2009 European Parliament election

Adam

Maier

2011

European Union Politics

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In this article we seek to understand whether, how and under what conditions political parties publicly articulate matters of European integration and encourage contestation over Europe. Based on a content analysis of parties’ televised advertising spots during the 2009 European Parliament (EP) election campaign in six countries (Bulgaria, the Czech Republic, Germany, the Netherlands, Spain, the United Kingdom), we find evidence that European Union (EU) issues and actors are more prominent on the campaign agenda in countries with many Eurosceptic parties. Eurosceptic and non-Eurosceptic parties co-orient themselves towards each other in their EU articulation. Finally, contestation over Europe exists in the realm of identity politics: right-wing fringe parties (and in some countries also mainstream parties) characterize the EU as a threat to national sovereignty and identity, whereas left-wing mobilization against the EU on economic matters is hardly visible. Regarding the two politicization dimensions — EU articulation and contestation — we show that party campaigns cannot be described as purely second-order national contests any more. Instead, the strategic party mobilization model seems to better characterize the 2009 EP campaigns.

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Section: Methodsmentioning

confidence: 99%

Section: The Role Of National Parties In Politicizing Europementioning

confidence: 99%