Partitioning the effects of herbivory on the different life stages of primary producers is key to understanding the population-wide consequences of herbivory. We assessed the performance of microscopic (MiS<1 mm) juveniles, macroscopic (MaS) juveniles and adult kelp (Laminaria ochroleuca) under contrasting herbivory regimes through a herbivore exclusion field experiment. The abundance of MiS and the survival of MaS decreased by 67% and 63%, respectively, when herbivorous fishes and sea urchins were present. Blade growth (linear and area) of adult kelp displayed contrasting patterns under herbivore pressure: a 60% increase and a 46% decrease, respectively. These results indicate that while herbivory severely reduces juvenile survival, it induces compensatory growth (measured as linear growth) in adult kelp. In summary, we have here demonstrated how herbivory affects all sporophyte life stages of the kelp L. ochroleuca. This is likely to have important implications for all situations where historical patterns of herbivore presence and herbivory are changing, such as in many temperate to tropical transition zones around the world.