An investigation was conducted at Jute Research Substation, Kalapara, Patuakhali from July 2022 to February, 2023 to find out the appropriate sowing time for BJRI Deshi pat-10. The study consisted of five different sowing time at 15 days interval starting from 1 July to 15 September by following Randomized Complete Block Design with three trials. Sowing date had substantial impact on growth, yield attributes, seed yield and quality of BJRI Deshi pat-10. The maximum plant population (563.33), base diameter (6.54 mm), branch plant-1 (5.20), seeds pod-1 (37.80), seed yield (677.00 kg ha-1), and percentage germination (98.00 %) were recorded in 16 July. After 16 July, decreasing trends of all parameters were recorded in the investigation. The least results were recorded at 15 September sowing treatments. BJRI Deshi pat-10 is the light sensitive crop, after subsequently reduced in day length, the seed yield and quality were hampered. Finally, it would be summarized that the sowing BJRI Deshi pat-10 at 16 July will be better practice for attaining maximum seed yield and ensuring quality of seed.