This paper explains why it is vital to account for uncertainty when utilising socioeconomic data in a GIS, focusing on a novel and intuitive method to visually represent the uncertainty. In common with other data, it is not possible to know exactly how far from the truth socioeconomic data are. Therefore, when such data are used in a decision-making environment an approximate measure given for correctness of data is an essential component. This is illustrated, using choropleth mapping techniques on census data as an example. Both attribute and spatial uncertainty are considered, with Monte Carlo statistical simulations being used to model attribute uncertainty. An appropriate visualisation technique to manage certain choropleth issues and uncertainty in census type data is introduced, catering for attribute and spatial uncertainty simultaneously. This is done using the output from hierarchical spatial data structures, in particular the region quadtree and the HoR (Hexagon or Rhombus) quadtree. The variable cell size of these structures expresses uncertainty, with larger cell size indicating large uncertainty, and vice versa. This technique is illustrated using the New Zealand 2001 census data, and the TRUST (The Representation of Uncertainty using Scale-unspecific Tessellations) software suite, designed to show spatial and attribute uncertainty whilst simultaneously displaying the original data.