We present a general review of cometary coma morphology, with specific reference to how it used in studies of Jupiter family comets. We introduce the most common features that are seen in gas and dust observations, and summarize of how they are used to infer the properties of the nucleus and coma. We also expand the discussion to cover other topics relating to morphology, including the general shape of the coma (characterized by radial gradient profiles) and spatial maps of the color, albedo and polarization of the dust. We address the pros and cons of the different approaches used in the interpretation and analysis of the features. Finally, we review the results obtained for specific comets and compare the Jupiter family comets to those from other classes.