Sound equalization in closed spaces can be significantly improved by generating propagating waves that are naturally associated with the geometry, as, for example, plane waves in rectangular enclosures. This paper presents a control approach termed effort variation regularization based on this idea. Effort variation equalization involves modifying the conventional cost function in sound equalization, which is based on minimizing least-squares reproduction errors, by adding a term that is proportional to the squared deviations between complex source strengths, calculated independently for the sources at each of the two walls perpendicular to the direction of propagation. Simulation results in a two-dimensional room of irregular shape and in a rectangular room with sources randomly distributed on two opposite walls demonstrate that the proposed technique leads to smaller global reproduction errors and better equalization performance at listening positions outside of the control region compared to effort regularization and compared to a simple technique that involves driving groups of sources identically.