“…However, in the opinion of a sample of Alaskan women at risk for HIV infection, to be effective, outreach workers need not be similar to targets with respect to race, gender, or age, but do need to be pleasant and have similar life experiences to the targets (Fenaughty & Namyniuk, 2004). In addition, in a study with teens by Jemmott et al (1998), matching the ethnicity of leaders and the target youth was unrelated to the effectiveness of interventions for African American youth, even though matching age is reportedly important for teen audiences (Kalafat & Elias, 1994; Milburn, 1995; Myrick & Folk, 1991; Myrick, 1996; Ozer, Weinstein, Maslack, & Siegel, 1997; Philliber, 1999; Reeder, Pryor, & Harsh, 1997; Stuart, Waalen, & Haelstromm, 2003; Tindal & Salmon-White, 1990; Wolf, Bond, & Tawfik, 2000; but see Department for Education and Skills, U.K., 2000). Finally, Pealer et al (2004) recently reported that an analysis of the data from a multisite trial (Project RESPECT) revealed no significant association of intervention completion or new STIs with either the demographic characteristics of the 32 counselors who participated in the project or demographic matching between the interventionists and clients.…”