Special Collections in View: Marketing and Outreach as Reference Services

Greenwood, R.

doi:10.1080/0270319x.2019.1656457

Cited by 4 publications

(1 citation statement)

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“…Moreover, they are an integral part of visitors' experiences, providing unique access to rare artifacts for students and researchers alike. In order to facilitate the effectiveness of these programs, special collections units must also maintain engagement with the general public and civic communities that make up the traditional heart of the GLAMR industry (Fulgham, 2019;Greenwood, 2019;Harris and Weller, 2012;Jensen, 2013).…”

Section: Literature Review Engagementmentioning

confidence: 99%

Cooking up engagement during a pandemic: The international Great Rare Books Bake Off between the Penn State and Monash University Libraries

2021

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In July 2020, during the COVID-19 pandemic, the Monash University Library in Melbourne, Australia, and the Penn State University Libraries in Pennsylvania, USA, leveraged their previously established international sister-library partnership to host a virtual engagement event focused on promoting the partnership and selected special collections at both institutions. The Monash–Penn State Great Rare Books Bake Off, a friendly competition collaboratively developed by the two academic libraries, engaged both institutions’ communities with their collections and resources by inviting participants to bake featured recipes from their collections and post evidence of their experiences on social media platforms. In addition to promoting awareness of the institutions’ international partnership and their respective collections, a primary goal of the collaborative project was to offer their local communities an enjoyable and creative outlet during a difficult time. This illustrative case study describes how the two institutions planned, executed, and assessed the project.

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Section: Literature Review Engagementmentioning

confidence: 99%