Special Issue Call for Papers: Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis

Although higher education has weathered many past challenges, none can compare with the magnitude and velocity of the coronavirus disease 2019 (COVID-19) pandemic. Although students continued their academic careers despite hardships, as yet little is known about how they experienced and adapted to various pandemic-induced changes to their academic and personal lives. We address this gap through a qualitative exploration of student experiences of navigating the new normal which they were abruptly thrust into near the end of the Spring 2020 semester. Using a guided introspection methodology and a Stimulus-Organism-Response (S-O-R) framework, we unearth a dynamic process of psychological and behavioral changes that students experienced in response to the environmental changes brought about by the pandemic. We theorize that environmental dissolution and displacement trigger psychological reorientation, causing students to undertake behavioral practices of restructuration and reconfiguration that, over time, result in a degree of psychological revaluation. Our overall framework represents a fluid conceptualization that is not only more descriptive of real-world student progress but also more parsimonious in its account of key dimensions of student experience during the pandemic. We conclude by noting the implications of our framework for marketing educators and administrators, especially given the growing popularity of remote working.

Section: Pandemic Pedagogy: Marketing Education During the Stressful ...mentioning

confidence: 99%

Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic

Gupta

Ishida

2021

“…What innovations might be necessary for the classroom or within sales pedagogy to prepare students for heavily virtual work environments? At this nascent stage of research, the possibilities are endless (Mitchell et al, 2020).…”

Section: Impact Of Covid-19 Pandemic On Sales Educationmentioning

confidence: 99%

“…Over this same period, the number of member schools in the University Sales Center Alliance (USCA) increased from 9 in 2002 to 53 in 2020 (https://www.universitysalescenteralliance.org/). Although research is scant, how Covid-19 will affect sales and marketing education is uncertain (Mitchell et al, 2020).…”

mentioning

confidence: 99%

A Critical Review of the Literature for Sales Educators 2.0

Cummins

Nielson

Peltier

et al. 2020

In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business, and the Journal of Personal Selling & Sales Management. Of the 119 identified articles published in the past 15 years, experiential learning, career development, and assessment were the three most prominent topics. Of these, 69% were published after the Cummins et al. review article “A Critical Review of the Literature for Sales Educator,” which was published in Journal of Marketing Education as a means of expanding sales education research. Future research opportunities in sales education are offered with suggested hypotheses for investigation. A reference table of classroom innovations is provided as an easy guide to instructors seeking vetted pedagogical enhancements.

“…Numerous avenues for future research exist concerning university sales competitions in general, and virtual university sales competitions specifically. This is especially true as sales educators adjust to the effects of COVID-19 on sales curricular and extra-curricular activities (Cummins et al, 2020;Mitchell et al, 2020).). While most university sales curriculum includes role-playing, and few would argue the value of role-playing, there is still much to explore concerning how to improve its effectiveness in both face-to-face and virtual settings.…”

Section: Future Research Directionsmentioning

confidence: 99%

Section: Future Research Directionsmentioning

confidence: 99%

Running With Your Hair on Fire: Lessons Learned From Transitioning a National University Sales Competition From Face-to-Face to Virtual in 16 Days

Inks

Barber

Loe

et al. 2020

Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19 pandemic, this competition was forced to convert to a virtual format over a 16-day period. This research outlines the steps taken to convert this event to virtual format and presents insights for other universities endeavoring to produce virtual sales competition events. Finally, research implications and direction for future research are presented.