Special issue introduction: historical and cultural perspectives of food on the fairgrounds

Abstract

This special issue of Food, Culture & Society examines how fairs and expositions-at local, regional, national, and international levelshave reflected and shaped perceptions of food production, marketing, and consumption for mass audiences. It will consider the perspectives of fair organizers, publicists, exhibitors, concessionaires, restaurateurs, and participants in constructing and experiencing the diversity of food cultures on the fairgrounds and the social situations fairs and expositions can foster. These essays will examine food on the fairgrounds from a multi-sensory perspective, thinking about food not only as something ingested, but also engaged through display, art, and performance. This special issue seeks to place in conversation the scholarship on fairs/expositions with the history of food cultures around the world, the dynamics of its exhibition and display, and its promotion of community cohesion and culinary consciousness in order to demonstrate the importance of these mass cultural events as sites where local, regional, national, and corporate culinary identities are simultaneously made and unmade.

Sustentabilidade E Saúde Como Estratégias De Marketing Sensorial: Uma Revisão Narrativa

“…As emoções do consumidor, percepção e a relação entre os sentimentos sobre um produto e características sensoriais descritivas e informações de métodos de preparo também podem ser determinadas (BARETIĆ; SELJAN; BARETIĆ, 2021). Para além, a curiosidade gastronômica e o apelo pela degustação de alimentos característicos de diferentes culturas levam as abordagens de marketing sensorial direcionadas às comidas típicas, gerando a autenticidade do local, a fim de atrair o turismo para a região e estimular a valorização local fornecendo características únicas para indivíduos de outras culturas (MILLER, 2021).…”