2012
DOI: 10.1007/978-90-6704-873-6_3
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Specificity of Sport: The Important Role of Sport in Society

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“…Top-level competitive sports have become one of the most important leisure activities, during which spectators, fans and devotees follow sports events around the world (Andreff, 2015;McColl-Kennedy & Fetter, 2001). Media penetration and the presence of sports content provides access to the widest range of potential consumers, which is why advertising resources in electronic and print media reach astronomical values (McColl-Kennedy & Fetter, 2001;Lefever, 2012).…”
Section: Discussionmentioning
confidence: 99%
“…Top-level competitive sports have become one of the most important leisure activities, during which spectators, fans and devotees follow sports events around the world (Andreff, 2015;McColl-Kennedy & Fetter, 2001). Media penetration and the presence of sports content provides access to the widest range of potential consumers, which is why advertising resources in electronic and print media reach astronomical values (McColl-Kennedy & Fetter, 2001;Lefever, 2012).…”
Section: Discussionmentioning
confidence: 99%