Radio frequency wireless energy transfer (WET) is a promising solution for powering autonomous Internet of Things (IoT) deployments. Recent works on WET have mainly focused on extremely low-power/cost IoT applications. However, trending technologies such as energy beamforming and waveform optimization, distributed and massive antenna systems, smart reflect arrays and reconfigurable metasurfaces, flexible energy transmitters, and mobile edge computing, may broaden WET applicability, and turn it plausible for powering more energy-hungry IoT devices. In this work, we specifically leverage energy beamforming for powering multiple user equipments (UEs) with stringent energy harvesting (EH) demands in an indoor cell-free massive multiple-input multiple-output system (mMIMO). Based on semidefinite programming (SDP), successive convex approximation (SCA), and maximum ratio transmission (MRT) techniques, we derive optimal and sub-optimal precoders aimed at minimizing the radio stripes' transmit power while exploiting information of the power transfer efficiency of the EH circuits at the UEs.Moreover, we propose an analytical framework to assess and control the electromagnetic field (EMF) radiation exposure in the considered indoor scenario. Numerical results show that i) the EMF radiation exposure can be more easily controlled at higher frequencies at the cost of a higher transmit power consumption, ii) training is not a very critical factor for the considered indoor system, iii) MRT/SCAbased precoders are particularly appealing when serving a small number of UEs, thus, specially suitable