High‐T luminescence properties of ZnO nanorods/nanowires grown on c‐Si by a catalyst‐assisted vapor‐liquid‐solid (VLS) method have been studied spectroscopically at the T‐range of 123‐573 K. The performed T‐dependent photoluminescence (PL) measurements confirm the presence of strong ultra‐violet (UV) and visible emission associated with excitonic and donor‐acceptor pair recombinations, respectively. A red shift in the UV peak position was analyzed within the framework of a three‐parameter model, with the results suggesting a stronger role of phonons behind the band gap renormalization effect at high T. The ratio of excitonic to defect integral PL intensities was observed to increase exponentially with T which is attributed to a strong increase in the net ionization rate of deep‐defects at T exceeding ∼400 K. (© 2009 WILEY‐VCH Verlag GmbH & Co. KGaA, Weinheim)