We have investigated the propagation effects on the transient response of confined excitons in GaAs thin films by a reflection‐type pump‐probe technique. The spectrally integrated signal demonstrated slower rise than the pulse width in the negative time region. Moreover, reflectivity change spectra indicate that the response in the negative time region originates from the effect of the confined excitons and that the signal rise time at each exciton state is different. The propagation velocities estimated from the rise times and the film thickness correspond to the group velocities of the exciton polariton in bulk crystals. Therefore, the origin of the responses in the negative time region is the pulse modulation caused by the propagation effect of exciton polariton. In addition, it was confirmed that this propagation disappears with an increase in temperature due to the spatial decoherence of excitons. These results demonstrate that the propagation effect of exciton polariton on optical response in femtosecond time scale has a considerable influence in the realization of ultrafast optical devices. (© 2009 WILEY‐VCH Verlag GmbH & Co. KGaA, Weinheim)