During the last decade, the capabilities of potentiometric analysis have changed fundamentally in that the lower limit of detection (LOD) of ion-selective electrodes (ISEs) has improved by a factor of up to one million and the discrimination factor of interferences from ions by up to one billion. These spectacular improvements are related to the control of ion fluxes through the ion-selective membrane. Nowadays, ISEs can be used for trace measurements in environmental samples. However, by reducing the volume of the samples, the LOD in terms of the amount of analytes has been reduced to the attomole range. This is promising for bioanalysis using metal nanoparticle labels. Other recent progress includes the excellent fundamental understanding of the working mechanism, the introduction of a novel kind of calibration procedure that reduces the demands on signal stability and reproducibility, and the advent of pulsed amperometric methods.