High concentrations of vanadium cause very unusual coloration in hibonite (purple) and grossite (light violet) crystals in an exotic mineral assemblage from Sierra de Comechingones (Argentina). In the hibonite (CaAl12O19) structure vanadium ions, in various valence states (divalent, trivalent and tetravalent), may be distributed over five crystallographic sites with coordinations corresponding to different polyhedra, namely, three unequal octahedra [M1 (D3d), M4 (C3v) and M5 (Cs)], one M3 tetrahedron (C3v), and one unusual 5-fold coordinated trigonal bipyramid M2 (D3h). Possible locations of vanadium ions in grossite (CaAl4O7) are limited to two crystallographically distinct sites (T1 and T2, both C1) in tetrahedral coordination. The combination of single-crystal X-ray diffraction and absorption spectroscopy techniques aided by chemical analyses has yielded details on the nature of the vanadium-induced color in both hibonite and grossite crystals. In hibonite, both M4 face-sharing octahedral and M2 trigonal bipyramid sites of the R-This is the peer-reviewed, final accepted version for American Mineralogist, published by the Mineralogical Society of America. The published version is subject to change. Cite as Authors (Year) Title. American Mineralogist, in press.