“…Squaraine dyes are generally not soluble in water, their solubility has been thus increased upon suitable functionalization with polar functional groups. In particular, the sulfonate group, [51,61] carbohydrates, [66] quaternary ammonium groups, [50] the carboxy group, [50] polyethylene glycol residues, [24,34,43,44] hydroxy groups, [67] and the phosphonic group. [68] Other strategies take advantage of the strong affinity of some squaraines (i.e., trihydroxybenzene-based squaraines) with BSA [67] and of the synthesis of cholesterol conjugated dyes to enhance cell permeability and perform their photodynamic effect.…”