Bicycling constitutes an integral component of sustainable non-motorized means of travel. Despite the immense benefits of bicycling, the modal share of bicycling is quite low, specifically among young and low-income commuters e.g., college and university students. This study explores the perceptions of and barriers to bicycling of the campus community at the University of Tennessee, Knoxville with the aim to identify the factors that could enhance bike use among students at the university campus as well as highlight the barriers that keep young population away from biking. An online survey about bike use at the university campus was administered and responses to the survey were recorded. On the methodological front, a binary logit model was estimated with students' willingness to use bikes at campus as the dependent variable. The survey results revealed that about 47% of the students considered vehicular traffic as the reason for feeling unsafe while biking and emphasized having separate bike routes. Most of the respondents highlighted the need to change clothes after biking in summer or carry things as the reason for not selecting bikes as a mode of transport at the campus, whereas inadequate bike lanes, paths, or trails, insufficient lighting along bike routes, and the lack of adequate bicycle parking were highlighted as the major barriers deterring bike use within the campus. The study suggests development of a campus bike network with proper bike lanes, bike runnels, installation of safety cameras and better lighting at the campus, and bike-supporting infrastructure such as communal showers to be provided in campus buildings to encourage bike use among university students. The study findings can assist campus transportation planners in devising a sustainable campus transportation plan incorporating the influencing factors and deterrents of bike use in a university campus setting.