Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

Pinto, Javier Rodríguez; Carbonell, Pilar; Escudero, Ana Isabel Rodríguez

doi:10.1016/j.ijresmar.2011.02.001

Cited by 89 publications

(50 citation statements)

References 124 publications

(148 reference statements)

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“…Therefore, the indicator of collinearity was assessed for each component of MO scale using variance inflation factors (VIF). All VIF values were below commonly accepted thresholds (VIF < 10) (Rodríguez‐Pinto, Carbonell, and Rodríguez‐Escudero ): customer orientation (max VIF = 1.13), competitor orientation (max VIF = 1.28), interfunctional coordination (max VIF = 1.09). Therefore, multicollinearity is not a problem for subsequent analysis.…”

Section: Methodsmentioning

confidence: 74%

“…The three first‐order MO components (customer orientation, competitor orientation, and interfunctional coordination) are formative indicators of the MO construct. This is because these components together determine the overall level of MO and its corresponding items cover diverse activities that the organization may or may not perform (Rodríguez‐Pinto, Carbonell, and Rodríguez‐Escudero ). Formative constructs, in contrast with reflective ones, imply that each measure captures differing aspects of the construct (Petter, Straub, and Rai ).…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Market Orientation's Boundary-Spanning Role to Support Innovation in SMEs

Didonet

Simmons

Díaz‐Villavicencio

et al. 2016

Journal of Small Business Management

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This study aims to examine the relationship between market orientation, sources of innovation and intra‐firm mechanisms to support innovation. A research conducted among 325 small and medium enterprises (SMEs) reveals that market orientation significantly affects sources of innovation, providing a market‐centric focus for SMEs. It also reveals that sources of innovation positively affect intra‐firm mechanisms for innovation. Finally, it reveals that market orientation has an indirect and positive effect on intrafirm mechanisms for innovation via the extent to which the studied SMEs use different sources of innovation. To better understand these relationships we consider market orientation's boundary‐spanning role for SMEs.

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Section: Methodsmentioning

confidence: 74%

Section: Methodsmentioning

confidence: 99%

Market Orientation's Boundary-Spanning Role to Support Innovation in SMEs

Didonet

Simmons

Díaz‐Villavicencio

et al. 2016

Journal of Small Business Management

View full text Add to dashboard Cite

show abstract

“…; Carbonell and Rodriguez Escudero ; Rodriguez‐Pinto et al . ). Many studies reported the responsibility for interpreting and acting on external pacing signals lay in the work of cross‐functional teams.…”

Section: Management Interventions and Generative Mechanisms For Innovmentioning

confidence: 97%

Accelerating the Innovation Process: A Systematic Review and Realist Synthesis of the Research Literature

Ellwood

Grimshaw

Pandža

2016

Int J Management Reviews

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There is continued interest among academics, practitioners and policy‐makers in methods to achieve accelerated innovation. Academic studies of this complex phenomenon have succeeded in reaching a high degree of consensus on the antecedents of innovation speed. The aim in this review is to elucidate further the mechanisms underlying management interventions to promote speed. The review adopts a theory‐led, realist synthesis of innovation speed research – the first example of this methodology in management studies. The authors develop a new time‐based framework for categorizing the innovation‐speed literature. The framework has a CIMO logic, and is built by invoking the organizational studies literature on time. The authors contextualize the innovation‐speed literature in relation to the three generic temporal challenges faced by all organizations: reducing temporal uncertainty; resolving temporal conflicts over activities; and allocating resources amid conditions of temporal scarcity. They problematize extant explanations of innovation speed as not taking account of different temporal orientations (temporal dichotomies) within innovation work, and thereby neglecting a potential barrier to achieving accelerated innovation outcomes. They further draw on the literature on time in organizations to suggest new avenues of research, and methodological approaches new to the study of innovation speed. The principal contribution of this review is to offer a new conceptual perspective on the complex empirical research examining how innovation projects may be accelerated from original idea to launch.

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“…This research sheds light on the risks of pioneering compared to missed opportunities of delaying and presents possible strategies on how to improve new product performance in both cases (e.g. Rodríguez-Pinto et al 2011;Vakratsas et al 2003;Kalyanaram and Urban 1992). Early entry may result in access to advantageous market and resources (Robinson and Fornell 1985).…”

Section: B New Product Entrymentioning

confidence: 99%

Strategic timing of entry: evidence from video games

Engelstätter

Ward

2016

J Cult Econ

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Die Dis cus si on Pape rs die nen einer mög lichst schnel len Ver brei tung von neue ren For schungs arbei ten des ZEW. Die Bei trä ge lie gen in allei ni ger Ver ant wor tung der Auto ren und stel len nicht not wen di ger wei se die Mei nung des ZEW dar.Dis cus si on Papers are inten ded to make results of ZEW research prompt ly avai la ble to other eco no mists in order to encou ra ge dis cus si on and sug gesti ons for revi si ons. The aut hors are sole ly respon si ble for the con tents which do not neces sa ri ly repre sent the opi ni on of the ZEW. ABSTRACT This paper investigates how video game publishers' choice of game release date is affected by the expected level of competition within the game's product niche. We identify game niches by genre, age-appropriateness, a four week window cohort, publisher and console system. Our analysis is based on two different video game data sets, one based on industry sales data and the other featuring extensive consumer usage information. We show that consumer substitution across games is stronger within most of the dimensions describing product niches. Sales volumes decay quickly after the opening weekend, so at any point in time, a niche will typically be served by few current titles. Thus, publishers have incentives to avoid releasing during periods of fierce intra-niche competition. We show that games are more likely to be released so as to avoid weeks when their niche is relatively well served.

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Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

Cited by 89 publications

References 124 publications

Market Orientation's Boundary-Spanning Role to Support Innovation in SMEs

Market Orientation's Boundary-Spanning Role to Support Innovation in SMEs

Accelerating the Innovation Process: A Systematic Review and Realist Synthesis of the Research Literature

Strategic timing of entry: evidence from video games

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