We further develop the recently proposed thermodynamics of scalar-tensor gravity and investigate its diffusion toward general relativity, seen as a thermal equilibrium state. Describing scalar-tensor gravity as an effective dissipative fluid, its constitutive relations suggest a natural analogy with Eckart's first order thermodynamics of irreversible processes. This analogy allows us to compute explicitly effective quantities such as heat flux, "temperature of gravity", viscosities, entropy density, plus an equation describing the "diffusion" to Einstein gravity. These quantities, still missing in the usual thermodynamics of spacetime, are obtained with minimal assumptions. To further elucidate the physical implications of this novel approach, we study some specific exact solutions of scalar-tensor gravity.