Vorticities in heavy-ion collisions (HICs) are supposed to induce spin alignment and polarization phenomena of quarks and mesons. In this work, we analyze the spin alignment of vector mesons $\phi$ and $\rho$ induced by rotation from quark dynamics in the framework of the Nambu-Jona-Lasinio (NJL) model. The rotating angular velocity induces mass splitting of spin components for vector $\phi,\rho$ mesons $M_{\phi,\rho}(\Omega)\simeq M_{\phi,\rho}(\Omega=0)-s_{z}\Omega$. This behavior contributes to the spin alignment of vector mesons $\phi,\rho$ in an equilibrium medium and naturally explains the negative deviation of $\rho_{00}-1/3$ for vector mesons. 
Incidentally, the positive deviation of $\rho_{00}-1/3$ under the magnetic field can also be easily understood from quark dynamics. Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence. Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI. Article funded by SCOAP3 and published under licence by Chinese Physical Society and the Institute of High Energy Physics of the Chinese Academy of Science and the Institute of Modern Physics of the Chinese Academy of Sciences and IOP Publishing Ltd.