The effect of the chemical structure of the equatorial ligand on the spin state of the Fe (III) ion in a series of 1‐D chain complexes of the general formula [Fe(L)(tvp)]BPh4·nCH3OH, where L = dianions of Schiff base containing a different number of aromatic groups: N,N′‐ethylenebis (salicylaldimine) (salen) 1, N,N′‐ethylenebis (acetylacetone)2,2′‐imine (acen) 2, N,N′‐ethylenebis (benzoylacetylacetone)2,2′‐imine (bzacen) 3, and tvp = 1,2‐di(4‐pyridyl)ethylene, was studied by ultraviolet–visible (UV–vis) and electron paramagnetic resonance (EPR) methods. The values of exchange interactions, thermodynamic parameters of spin‐crossover, and electronic structure features of the Fe (III) complexes were estimated from the EPR data. The substitution of a fragment of the equatorial ligand L in the series salen–acen–bzacen changes the local symmetry of the complex in the 1‐D chain, thereby affecting the spin variable properties.