“…The logic of lay beliefs about fasting, self-deprivation, and sacrifice may take different forms. It could be seen as exercise that develops and challenges willpower or cultivates virtues of patience and self-restraint, an opportunity to signal one’s competence or commitment to the self and others, a path in search of significance, purpose, or the sacred, or a quest in pursuit of a greater proximity to the ultimate cause or God, as well as a meditative process that purifies the soul by overcoming visceral urges, and so forth (Chawla, 1992; Dugas et al, 2016; Durkheim, 2008; Glucklich, 2001; Kalian et al, 2008; Kruglanski et al, 2019; Loewenstein, 2000; Olivola & Shafir, 2013; Pargament, 1999; Prelec & Bodner, 2003; T. Ryan, 2005; Szumowska et al, 2020).…”