2015
DOI: 10.1017/jwe.2015.33
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Splendide Mendax: False Label Claims About High and Rising Alcohol Content of Wine

Abstract: Many economists and others are interested in the phenomenon of rising alcohol content of wine and its potential causes. Has the alcohol content of wine risen-and if so, by how much, where, and when? What roles have been played by climate change and other environmental factors compared with evolving consumer preferences and expert ratings? In this paper we explore these questions using international evidence, combining time-series data on the alcohol content of wine from a large number of countries that experie… Show more

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Cited by 24 publications
(15 citation statements)
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“…These changes further contribute to rising alcohol content in wines, in addition to modifying other wine sensory attributes as well as wine microbiology ( Mira de Orduña, 2010 ). Alston et al (2015) reported that the ethanol content in New World wines was higher than in European wines (13.65 vs. 13.01% v/v). The ethanol contents found in North American, Argentinean, Australian, and Chilean wines were 13.88, 13.79, 13.75, and 13.71% v/v, respectively.…”
Section: Industrial and Social Interest In Reducing Alcohol Levels Inmentioning
confidence: 98%
“…These changes further contribute to rising alcohol content in wines, in addition to modifying other wine sensory attributes as well as wine microbiology ( Mira de Orduña, 2010 ). Alston et al (2015) reported that the ethanol content in New World wines was higher than in European wines (13.65 vs. 13.01% v/v). The ethanol contents found in North American, Argentinean, Australian, and Chilean wines were 13.88, 13.79, 13.75, and 13.71% v/v, respectively.…”
Section: Industrial and Social Interest In Reducing Alcohol Levels Inmentioning
confidence: 98%
“…According to the International Organisation of Vine and Wine (OIV), the alcohol strength of wines must be a minimum of 8.5% v/v, although in cool climate wine regions, this value can be lowered to 7% v/v [29]. Over the past two decades, ethanol content in wines has been noticeably increasing in some regions by 0.1-1% per year [30,31]. Apart from hotter climates leading to higher sugar berry levels at harvest and therefore, higher alcohol contents in wine [32], one of the main reasons behind this progressive increase is consumer demand for specific wine styles, which are described as rich, well-structured, with a flavour profile dominated by dark, ripe fruits [33].…”
Section: Ethanol Reductionmentioning
confidence: 99%
“…For wine a systematic study was carried out on the ABV on wine labels data from over 100,000 wines entering Canada between 1992 and 2009 [33]. This study found that there was an underreporting of the label ABV on average (mean) by 0.13% ABV.…”
Section: Deviations From the Labelled Abvmentioning
confidence: 99%