Spolupráca českých minipivovarov s podnikmi cestovného ruchu ako možnosť pre rozšírenie ponuky = Cooperation of Czech microbreweries with entities in the tourism industry as a possibility to expand the product offer

Abstract

In a country where the brewing tradition dates back to the 10th century. microbreweries began to emerge especially after 1990. After the covid pandemic, clients and organizers of tourism services began to perceive microbreweries as a possible tool for restarting regional tourism and experiential gastrotourism. Their importance in tourism grew. The presented article analyzes how cooperation between microbreweries, of which there are now about 500 in the Czech Republic, and tourism entities is currently taking place. The dates for it were in the years 2014-2017 and during 2021, in the post-covid era.