We construct zero-temperature geometries that interpolate between a Lifshitz fixed point in the UV and an IR phase that breaks spatial rotations but preserves translations. We work with a simple holographic model describing two massive gauge fields coupled to gravity and a neutral scalar. Our construction can be used to describe RG flows in non-relativistic, strongly coupled quantum systems with nematic order in the IR. In particular, when the dynamical critical exponent of the UV fixed point is z = 2 and the IR scaling exponents are chosen appropriately, our model realizes holographically the scaling properties of the bosonic modes of the quadratic band crossing model.