“…We believe that the selectivity of the protonation of 11 originates from the abovementioned strong conjugation of the 5‐NMe 2 group with an aromatic core: the stabilization of form 11’ boosts the basicity of the indole nitrogen on the one hand, and prevents the protonation of the non‐conjugated NMe 2 group by inducing a positive charge in close proximity, on the other hand (Scheme 5). A similar effect was previously observed in the case of cations 14 , where the conjugation of the 1‐NMe 2 group with the aromatic system also prevented the protonation of the molecule [35] . Additionally, the abovementioned “clothespin effect” in the case of 11 leads to the decrease of the basicity of the “proton sponge” moiety: the annulation of the 5‐membered cycle to the peri ‐positions of 1,8‐bis(dimethylamino)naphthalene leads to the increase of the internitrogen distance [49,51,52] .…”