“…Whereas the problem of physical inactivity is widely accepted, there is far less consensus about effective solutions, the locus of responsibility and role of different professional groups in addressing it, or, indeed, the root cause of the problem (e.g. Andrews, 2008;Armour & Chambers, 2014;Joy, Blair, McBride, & Sallis, 2013;O'Sullivan, 2004;Pate, O'Neill, & McIver, 2011). It is in this dynamic and contested context that the fitness industry and its workforce of "fitness professionals" 1 operate, with claims that they can become a valuable public health resource and an essential component in the delivery of policy recommendations for reducing physical inactivity (e.g., see Central YMCA Qualifications, 2014;European Health & Fitness Association [EHFA] 2011; R. E. Sallis, 2009).…”