Sport and Apartheid South Africa

Sikes, Michelle M.; Rider, Toby C.; Llewellyn, Matthew P.

doi:10.4324/9781003205272

Cited by 2 publications

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“…Additionally, sports can be used as a tool as sports are free from the burden of armed conflicts such as war. Sikes et al (2021) have suggested that sports can be mobilized as a diplomatic tool as sports diplomacy can achieve significant effect at low risk and cost. Two main effects can be gained from the formation of the unified team for the PyeongChang Winter Olympic Games considering political effects of sports, First, through formation of the unified inter-Korean team, Pyongyang has the opportunity to relax US President Trump's hard-line foreign policy toward North Korea, to create a dialogue with the US and South Korea, and to show North Korea's positive image to the international community.…”

Section: Table 14 Analysis Of Consistent Itemsmentioning

confidence: 99%

The Perception of the Unified South-North Korean Women’s Ice Hockey Team for the 2018 PyeongChang Winter Olympic Games among Young Adults in South Korea

Lee¹,

Shin²,

Jang³

2023

Int J Appl Sports Sci

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The purpose of this study was to investigate Korean young adults’ perceptions about the formation process of North and South Korean unified women’s ice hockey team for 2018 PyeongChang Winter Olympic Games in South Korea. Q-method was used to analyze perceptions about the formation process of the unified ice hockey team. Q-statements were distributed to 42 people in their 20s and 30s in Seoul, South Korea. Distribution of Q-statements was analyzed using Qunal program. We found three types of perception: 1) athletic sacrifice forcing type, a recognition that the formation process of the unified ice hockey team was used for political purpose and a promotional tool for the Olympic Games; 2) inter-Korean exchange development type, a conception that the unified ice hockey team positively contributed to the promotion of exchange of North and South Korea, economic cooperation, peace, and harmony; and 3) political purposes pursuit type, a perception that the formation of the unified ice hockey team was primarily used to achieve political and diplomatic goals and that the media mainly conveyed positive aspect of the unified team for this purpose. The use of sports for political and diplomatic purpose is likely to increase in the future. Perception types among Korean adults in their 20s and 30s are likely to be mixed in the future. Therefore, it is important to promote consensus among Koreans regarding the formation of a South and North Korean unified team in the future.

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Section: Table 14 Analysis Of Consistent Itemsmentioning

confidence: 99%

The Perception of the Unified South-North Korean Women’s Ice Hockey Team for the 2018 PyeongChang Winter Olympic Games among Young Adults in South Korea

Lee¹,

Shin²,

Jang³

2023

Int J Appl Sports Sci

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“…The Anti-Apartheid Movement emerged in 1959 with a call for individual consumers, sports fans and organisations, as well as companies and governments, to boycott South African goods and services (AAM, n.d). Many of those who were hesitant, or resisted the calls, to boycott Apartheid South Africa experienced reputational damage and found it difficult to reposition themselves when the apartheid system collapsed (Booth et al, 1998;Sikes et al, 2022). These two successful campaigns are seen as inspirational for other current global boycott campaigns (see www.ethicalconsumer.org/ethicalcampaigns/boycotts for a list of active consumer boycott campaigns).…”

Section: Introductionmentioning

confidence: 99%

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

Dart

2022

IJSMS

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PurposeThe purpose of this article is to offer a conceptual assessment of a contemporary consumer boycott of a global sports brand. A critical commentary is offered of the “Boycott PUMA” campaign with an examination of the positions and motivations of the different parties involved, specifically PUMA, the “Boycott PUMA” campaign, the Israeli Football Association and UEFA/FIFA.Design/methodology/approachThis article is a position and conceptual paper, designed to generate a discussion on what is an emotive consumer boycott campaign. A distinction is made between political boycotts and consumer boycotts, whether it is possible to separate sport from politics, and if PUMA's claimed position of neutrality in this conflict can be achieved.FindingsThe focus here is on PUMA's corporate social responsibility statement in which they claim that sport and politics do not mix, with their response to Russia's invasion of Ukraine in 2022 undermining this claim. PUMA's commitment to social justice is being used by the “Boycott PUMA” activists to expose the disconnect between PUMA's stated vision and its actions.Practical implicationsPUMA's brand has been built on creating a particular type of brand image, with a positive image and brand awareness essential for this sports apparel company. If the company finds itself in a media spotlight their brand equity can become damaged.Originality/valueWith very little research available on the Israel/Palestine from a sport sponsorship and marketing perspective, this article offers an original and much needed assessment of a potentially significant campaign.

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Sport and Apartheid South Africa

Cited by 2 publications

References 0 publications

The Perception of the Unified South-North Korean Women’s Ice Hockey Team for the 2018 PyeongChang Winter Olympic Games among Young Adults in South Korea

The Perception of the Unified South-North Korean Women’s Ice Hockey Team for the 2018 PyeongChang Winter Olympic Games among Young Adults in South Korea

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

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