Sport and Political Ideology

Hoberman, John

doi:10.1177/019372357700100204

Cited by 44 publications

(20 citation statements)

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“…Their work was subsequently developed into a media sports cultural complex (Rowe, 2004), and mediasport (Wenner, 1998) who discussed the role of corporate capitalism and political economy in the creation and delivery of professional sport (see also Beamish, 1982;Boyle and Haynes, 2000;Brohm, 1989;Gruneau & Whitson, 2001;Hargreaves, 1982;Hoberman, 1984;Hoch, 1972;Maguire, 1999;McDonald, 2006;Rigauer, 1994;Stoddart, 2004;Whannel, 1992Whannel, , 2008Whitson, 1998). More recently, Hutchins and Rowe (2009) have highlighted the emergence of new media markets which focus on control of content rather than distribution channels.…”

Section: Sport the Media And Political Economymentioning

confidence: 99%

New Media, Professional Sport and Political Economy

Dart

2012

Journal of Sport and Social Issues

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New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media. However, as Bellamy and McChesney (2011) have pointed out, advances in digital technologies are taking place within social, political, and economic contexts that are strongly conditioning the course and shape of this communication revolution. This essay assesses the first wave of research on professional sport and new media technologies and concludes that early trends indicate the continuation of existing neoliberal capitalist tendencies within professional sport. Using the concept of political economy, the essay explores issues of ownership, structure, production and delivery of sport. Discussion focuses on the opportunities sports fans now have available to them and how sports organization and media corporations shifted from an initial position of uncertainty, that bordered on hostility, to one which has seen them embrace new media technologies as powerful marketing tools. The essay concludes by stating as fundamental the issues of ownership and control and advocating that greater cognizance be accorded to underlying economic structures and the enduring, all-pervasive power of neoliberal capitalism and its impact in professional sport. Developments in new media technologies are seen to be changing the production, delivery and consumption of professional sports. As Hutchins and Mikosza (2010) have noted, a greater amount of sport is now being delivered to larger audiences via mobile/cell phones, laptops and tablets, digital radio, subscription and interactive television. These developments, together with the emergence of social media platforms, are changing relationships between sports fans, athletes, clubs, governing bodies and the mainstream media, with each segment seeking to capitalize on the latest technological advance. These developments have amplified tensions over the control of, and access to, the sporting products (principally, but not exclusively, live sports events). Professional sports organization and media corporations have increasingly sought to integrate new media technologies and develop their presence on across various web based platforms; the intention being to attract sports fans to come to their site, view their content, engage in "conversation" and ultimately increase their profits. Sport fans themselves have sought to take advantage of new media technologies to engage with each other and, bypassing traditional media structures, participate in less mediated and hierarchical online debates about their favourite sports, teams and athletes. Some 30 years ago Toffler (1980) claimed we were atop the crest of a technological wave and, with access to an emerging body of sports-themed research, we are now in a position to press "pause" and reflect on how new media technologies are beginning to crystallize and assess their impact within professional sport. This essay starts...

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Section: Sport the Media And Political Economymentioning

confidence: 99%

New Media, Professional Sport and Political Economy

Dart

2012

Journal of Sport and Social Issues

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“…The talk show format was important for upholding this rhetorical vision in the face of perceived crisis because it enabled callers to share fantasies in a manner that also elicited immediate validation and restored pride (Duncan, 1983;Hoberman, 1984;MacClancy, 1996;Real, 1989). The talk show hosts played an important role here as well.…”

Section: The Rhetorical Vision and Its Implicationsmentioning

confidence: 99%

Radio Sports Talk and the Fantasies of Sport

Zagacki¹,

Grano

2005

Critical Studies in Media Communication

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“…Hoberman (1984) señala la expresión "ideología del deporte" en donde existe un sistema intrínseco de ideas similares. En las respuestas de los entrevistados existe un patrón similar acerca de la disposición de mantenerse en la gimnasia artística.…”

Section: Introductionunclassified

Globalización, Deporte y Gimnasia

D'Amico¹

2012

PODIUM

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Este trabajo presenta las visiones de miembros de seis organizaciones de gimnasia nacionales de: Australia, Francia, Italia, Ecuador, Indonesia y Nueva Zelanda que son comparadas a la luz de las teorías existente de la globalización y culturas deportivas de los deportistas de alto rendimiento. En primer lugar se muestra una visión de la globalización y la cultura en el deporte, en particular del alto rendimiento. Luego explora las diferencias culturales y/o similitudes entre los miembros entrevistados pertenecientes al nivel de alto rendimiento de las federaciones de gimnasia respectivas analizando las razones por las cuales se han mantenido en el deporte. Posteriormente se señalan los obstáculos y elementos claves que ellos creen tienen alguna influencia en los logros que han obtenido en la gimnasia de su país. Las comparaciones en este artículo son producto de las entrevistas, por consiguiente se colocan citas de los entrevistados. Aquellas entrevistas que fueron realizadas en otros idiomas fueron traducidas, no se hizo énfasis en correcciones gramaticales o de estilo. Por otra parte se realizó revisión de literatura para comparar con las respuestas de los participantes. En las consideraciones finales se destaca que es significativo las semejanzas que existen entre las respuestas y variables manifestadas a pesar de las grandes diferencias de los países de donde provienen, es cierto que hay algunos países en donde se señalan más variables que en otros, no obstante se observa lo discutido en la literatura del fenómeno de la globalización y las similitudes entre las culturas deportivas del alto rendimiento más allá que las culturas propias de los países de donde provienen.

DOI: 10.5585/podium.v1i2.24

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Sport and Political Ideology

Cited by 44 publications

References 0 publications

New Media, Professional Sport and Political Economy

New Media, Professional Sport and Political Economy

Radio Sports Talk and the Fantasies of Sport

Globalización, Deporte y Gimnasia

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