“…Over the past decade, the literature on sport‐based entrepreneurship theory has continued to growth with Hemme, Morais, Bowers, and Todd (2017) utilizing it to study fitness entrepreneurs. More recently, a number of studies have been premised on sport‐based entrepreneurship theory in order to understand the COVID‐19 pandemic (e.g., Escamilla‐Fajardo, Núñez‐Pomar, & González‐Serrano, 2020; Hammerschmidt, Durst, Kraus, & Puumalainen, 2021; Ratten, 2020; Ratten et al, 2021). Deuece, Peris‐Ortiz, and Rueda‐Armengot (2016) suggested that more entrepreneurial organizations perform better following a crisis.…”