Sport management education in an era of global neoliberalism and corporate influence on higher education

Abstract

Decreasing government funding and increased corporate influence have combined to create transformation in higher education. Considering the shifting nature of higher education funding and the pressures that have come with this change, the purpose of this paper is threefold: First, an overview of the paradigm of higher education is provided, including a brief examination of how higher education in the US has evolved from the mid-20th Century to its current form. The point of this is to provide an explanation of how the corporate/entrepreneurial university has emerged. Within this discussion, ethical consequences of corporate funding are presented. Second, some approaches for exploiting external partnerships are discussed. Finally, innovative strategies for maintaining academic and professional ethics are proposed.

Spor Yöneticiliğinin Evrimi: Yönetim Bilimleri Yaklaşımıyla, Eğilimler ve Gelecek Vizyonu

“…Sports organizations developed diverse management strategies, and functions such as marketing, finance, human resources, and others gained significant importance. In the 21st century, sports organizations have harnessed technology to develop more sophisticated management strategies, with increased focus on sustainability, ethics, and social responsibility (Barnes and Gannon, 2023). Sports management is a discipline related to the application of fundamental management principles such as strategic planning, leadership, organization, and resource management in the context of the modern sports industry (Baker and Esherick, 2013).…”

“…However, today, sports management has a much broader perspective. Sports managers are involved in determining the strategic goals of sports organizations, creating marketing and branding strategies, and handling financial management and budget planning (Barnes and Gannon, 2023).…”

Voices of English education department teachers on traces of neoliberal ideology in the ‘Kampus Merdeka’ concept

“…On the contrary, some values including religious and moral ones, as a participant explain, are not explicitly articulated in the guidance book of 'Kampus Merdeka'. Non-commodified knowledge, skills and wisdom delivered through civic and liberal education move from the core of higher education to a distance periphery [27]- [30]. The colonization of the neoliberal ideology into the educational world is troublesome as the markets do not reward moral behavior [27]- [30].…”

“…Non-commodified knowledge, skills and wisdom delivered through civic and liberal education move from the core of higher education to a distance periphery [27]- [30]. The colonization of the neoliberal ideology into the educational world is troublesome as the markets do not reward moral behavior [27]- [30].…”