Sport Tourism in the VUCA Era: The Effect of Destination Image on Behavioral Intentions of Active Sport Tourists

Tzoumaka, Eugenia; Leivadi, Stella; Kaplanidou, Kyriaki

doi:10.1007/978-3-031-58429-9_4

Marketing Solutions to the Challenges of a VUCA Environment

2024

DOI: 10.1007/978-3-031-58429-9_4

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Sport Tourism in the VUCA Era: The Effect of Destination Image on Behavioral Intentions of Active Sport Tourists

Eugenia Tzoumaka,

Stella Leivadi,

Kyriaki Kaplanidou

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Sport Tourism in the VUCA Era: The Effect of Destination Image on Behavioral Intentions of Active Sport Tourists

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References 38 publications

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