Sportivate: A Case Study of Sports Policy Implementation and Impact on the Sustainability of Community Physical Activity Programmes

Ikramullah, Anees; Koutrou, Niki; Pappous, Athanasios

doi:10.18848/2152-7857/cgp/v09i03/1-20

Cited by 10 publications

(4 citation statements)

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“…These typically look to facilitate changes via processes that are often explained through either positive youth development (PYD) or accruing social capital Indeed, an argument can be made that intersections between both fields are oftentimes blurred yet complimentary, yet both fields essentially operate across both disciplines and territories. This is particularly germane given the fact that, despite continued government public championing of both, funding for community sport and youth work in the UK has suffered significant cuts under the post 2010 austerity policy (Ikramullah, Koutrou, & Pappous, 2018; Walker & Hayton, 2017).…”

Section: Introductionmentioning

confidence: 99%

Relationships, stability, and authenticity: How being yourself is ‘the’ key to community sport coaching and youth work

Crisp

2024

Community & Applied Soc Psy

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The fields of youth work and community sport development both use participation in sport as a means by which to engage young people and support behavioural change. This is achieved through social intervention programmes (whether part of broader or specific approaches, or individual, group, or community contexts), that specifically address community and psychological wellbeing. While extensive bodies of literature support effective practices in both fields, there are fewer related to the intersubjectivity between them. Given, in the UK context at least, the crossover of funded programmes, objectives, and practice in an applied and policy sense, this study sought to investigate what practitioners in both fields considered best practice relative to how they facilitated appreciable changes in pro‐social behaviour and lifestyle trajectories. This study used semi‐structured interviews with nine participants who all had experience of working in both community sport coaching and youth work. The findings suggest that youth workers and community sport coaches can fashion effective practice through working climates that actively ensure stability and connections, and that authentic projection of self, one that means practitioners must care and have the interest of the young people at heart, are essential to create positive psychological change through meaningful relationships. Please refer to the Supplementary Material section to find this article's Community and Social Impact Statement.

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Section: Introductionmentioning

confidence: 99%

Relationships, stability, and authenticity: How being yourself is ‘the’ key to community sport coaching and youth work

Crisp

2024

Community & Applied Soc Psy

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“…Given the limited scholarly coverage into community football, it is unsurprising research positioned against the sponsorship of grassroots football appears limited. However, community sport clubs increasingly look to sponsorship as a source of income (Wicker et al, 2012;Misener and Doherty, 2014), particularly in the wake of recent budget-reducing government policy measures (Ikramullah et al, 2018). Sponsors alternatively view sponsorship as a business-to-business transaction that reaches target audiences through their CSR actions with local community groups (Zinger and O'Reilly, 2010;Miragaia et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…However, community sport clubs increasingly look to sponsorship as a source of income (Wicker et al. , 2012; Misener and Doherty, 2014), particularly in the wake of recent budget-reducing government policy measures (Ikramullah et al. , 2018).…”

Section: Introductionmentioning

confidence: 99%

Grassroots football club stakeholders' sponsorship: the role of happiness and shared values

Hindmarsh

Ikramullah

Ruiz-Alba

et al. 2023

Self Cite

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PurposeThis research serves to determine causal configurations of corporate social responsibility (CSR) conditions that best influences grassroots football club stakeholders to meet a sponsor's goals through promotional activity.Design/methodology/approachThe research uses a case study of the Essex Alliance League, a local amateur football league in England. Firstly, semi-structured interviews were held with multiple stakeholders to understand the ecosystem of grassroots football. From here, further semi-structured interviews were held with club sponsors to identify the conditions of CSR. This allowed the research to then issue a survey from which results were analysed and discussed using fuzzy set Qualitative Comparative Analysis (fsQCA).FindingsThe ecosystem of grassroots football is formed by a myriad of stakeholders operating at a national level, all the way to more local governance structures within which the business-club relationship exists. Sponsors identified three main conditions of CSR: shared values, self-congruity, and happiness. However, following fsQCA, two pathways were found: (1) presence of shared values, and (2) presence of happiness with the absence of self-congruity.Practical implicationsFor practitioners, adaptations can be made for clubs to attract and maintain sponsorship as businesses seek to use grassroots sport as a channel for their own CSR objectives. To attract long term sponsorship, club managers are recommended to maintain long-term relationships with business owners especially in relation to personal values, fit, and happiness. As such, the responsibility of the club to ensure its stakeholders engage in promotional activity on behalf of their sponsor will help in maximising the financial value over multiple seasons.Originality/valueWhere fertile ground for academic analysis in grassroots football is present, this research investigates CSR activity at this level of football, where most research is more concerned with professional levels of the game. Furthermore, this research reaches into the sport ecosystem through an understanding of co-created values between organisations in this exchange of shared values to meet common objectives.

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“…In brief, sport in the UK has been is consistently used by various governments to address a number of civic, community and non-sport objectives and benefits that can be found within the health, economic, and community development domains (19). These benefits are mirrored outside the UK in many other countries, with a wholesale commitment to public spending on youth sport outside of the field of compulsory physical education.…”

Section: Introductionmentioning

confidence: 99%

Sports Coaching and Youth Sports. A Case Study on How Good Practice in Sport England Funded Projects can be Monitored

Crisp

2019

J Sport Game

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In the UK responsibility for the public spend on community and youth sport is distributed through Sport England. The money received national is distributed at a sub-regional and then local through their County Sport Partnership (CSP) system In this way various sport participation programmes, such as Sportivate and Satellite Clubs, are overseen by the County Sports Partnerships (CSP). Whilst all CSPs work in partnership with the Child Protection in Sport Unit (CSPU) and will operate some form of service level agreement (including checks for insurance details and criminal record checks have been carried out for staffing), much of the work related to evaluations and safeguarding programmes is undertaken through self-reporting mechanisms. In light of this, Active Sussex (the Sussex CSP) sought to extend their quality assurance and welfare mechanisms by visiting a select number of their funded projects to check the robustness of various elements related to safeguarding. This paper presents the findings that resulted from over 30 site visits between April and July 2017. These findings suggest that the process of physically visiting some of the funded projects does, as expected, allow for a more thorough audit and proof of capability, but also that best practice, in terms of coaching and overseeing youth and participation projects, can be shared.

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Sportivate: A Case Study of Sports Policy Implementation and Impact on the Sustainability of Community Physical Activity Programmes

Cited by 10 publications

References 0 publications

Relationships, stability, and authenticity: How being yourself is ‘the’ key to community sport coaching and youth work

Relationships, stability, and authenticity: How being yourself is ‘the’ key to community sport coaching and youth work

Grassroots football club stakeholders' sponsorship: the role of happiness and shared values

Sports Coaching and Youth Sports. A Case Study on How Good Practice in Sport England Funded Projects can be Monitored

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