Sports Economics and Management of Asian Sports Business

Lee, Young Ho; Watanabe, Nicholas M.

doi:10.1080/24704067.2018.1553023

Cited by 6 publications

(4 citation statements)

References 16 publications

(17 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Kasemsap (2015) shows that sponsorship markets in Asian contexts are relatively unexplored and have huge untapped potential for the sponsors. With the growing scale of sports sponsorship and a lucrative Asian market, several researchers have stressed on the need for more research on Asian consumers' response to sponsorship in sports (Lee and Watanabe, 2019; Li et al , 2017; Liu et al , 2015; Wang et al , 2012). Further, according to Wang (2017), the Asian sports sponsorship market has seen rapid growth in recent times, but the empirical studies on the subject are limited in the sports management literature (Zhang et al , 2018).…”

Section: Introductionmentioning

confidence: 99%

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

Kamath

Ganguli

George

2020

IJSMS

View full text Add to dashboard Cite

PurposeThis paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the context of Indian Premier League (IPL), while testing for the moderating effects of age and gender.Design/methodology/approachData were collected from 1,053 participants through both online and offline survey and then analyzed using exploratory factor analysis (EFA) and structural equation modelling (SEM).FindingsAttachment points influence the formation of team identification, which, in turn, affect the attitude towards the team sponsors. Attitude towards the team sponsors influence the behavioural intentions. Player attachment influences team identification the most. Age and gender have a moderating effect on the constructs of the study. Team identification in females is stronger because of attachment to sports, whereas males have stronger team identification based on player attachment. Males have a stronger intention to spread positive word of mouth (WOM) about sponsor products as compared to the female respondents. The younger age group of less than 21 years has more intention to spread positive WOM compared to the other age groups considered in the study.Practical implicationsThis study contributes towards sports sponsorship research and the paradigms of social identity and attachment theories. Moreover, it will also help the marketers (sponsors) in IPL to strategically market their brands.Originality/valueThis is the first study to investigate the impact of attachment points on sponsorship outcomes in the context of IPL. Further, it is also the first to investigate the purchase intentions and WOM for the team sponsors in IPL. The multi-group analysis results will provide insights into marketers to better understand IPL viewers' segments and their behaviour.

show abstract

Section: Introductionmentioning

confidence: 99%

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

Kamath

Ganguli

George

2020

IJSMS

View full text Add to dashboard Cite

show abstract

“…Rather, it could be the level of government backing or control that could be driving the value of professional sport teams. The fact that these results generally held consistent across all three stock markets in China and Hong Kong highlights there is need to further consider the financial side of the Chinese sport marketplace, as there is still little understanding of behaviors within this context (Lee and Watanabe, 2019; Zhang et al , 2018).…”

Section: Discussionmentioning

confidence: 82%

Chinese Super League stock prices and team performance

Mao

Soebbing

Watanabe

2020

SBM

View full text Add to dashboard Cite

PurposeUtilizing the capital asset pricing model (CAPM), the purpose is to analyze whether the stock prices of the corporation that owns sport teams fluctuate based on team performance in the Chinese Super League (CSL).Design/methodology/approachSeveral CSL teams are publicly owned corporations. As such, the authors look to see if on-field performance impacts the stock price of the firms. Using the news model from previous research, seemingly unrelated regressions are estimated on CSL games from 2014 through 2017.FindingsThe results from the main models indicate some evidence of a statistical relationship between on-field team performance and stock price. Furthermore, the findings for individual teams across markets did not hold consistent across different markets. More specifically, the authors found some instances where successful on-field performance led to a decline in stock prices.Originality/valueThe present study further contributes to the growing literature related to on-field performance and stock prices. Unlike previous research, the use of the CSL as the empirical setting provides the opportunity to use multiple stock markets which provides an opportunity to further examine this relationship. Finally, the study contributes broadly to the literature on professional sports ownership structures around the world.

show abstract

“…In the process of sustainable development, sports undertakings and the sports industry gradually show their own economic advantages ( 7 ). Asian countries represented by China have gradually become essential players in the international sports business ( 30 ). It is of great practical significance to explore the impact of sports on regional development.…”

Section: Theoretical Analysis and Hypothesis Developmentmentioning

confidence: 99%

Does increasing public expenditure on sports promote regional sustainable development: Evidence from China

Wang

Zhang

Qiu

et al. 2022

Front. Public Health

View full text Add to dashboard Cite

In the post-COVID era, how to improve the level of regional sustainable development has attracted much attention. And the vigorous development of the sports economy may be closely related to the regional sustainable development. This paper explores the impact and mechanism analysis of government sports public expenditure on regional sustainable development from the perspective of sports economic development. The study found that China's sustainable development presents obvious ladder-like characteristics and highlights the regional imbalance and inadequacy of regional green and coordinated development. And the government's increase in public expenditure on sports can significantly promote regional sustainable development and improve the level of regional green and coordinated development. With the continuous improvement of the regional economic development, the effect of sports public expenditure continues to increase. It can be seen from this that implementing the strategy of strengthening the country through sports under the government's guidance is an essential guarantee for the public health and quality of life and the sustainable development of the economy and society. Additionally, the development level of market finance is also an important driving factor for the government's public expenditure on sports to improve the level of sustainable development in the region. From the mechanism analysis, the government activates the local residents' consumption level by increasing the public expenditure on sports, thus promoting regional sustainable development.

show abstract

Sports Economics and Management of Asian Sports Business

Cited by 6 publications

References 16 publications

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

Chinese Super League stock prices and team performance

Does increasing public expenditure on sports promote regional sustainable development: Evidence from China

Contact Info

Product

Resources

About