Introduction: Morocco is one of Africa's major destinations when it comes to hosting major sporting events. The aim of this paper is to study the effects of these events in interaction with local actors. Methodology: We decided to use a qualitative approach in order to understand the perceptions of the actors involved in the management of sporting events in Benslimane province (n=20). Data were collected using semi-structured interviews of actors, based on four main axes: economic, social, territorial and sporting. Results: Findings indicated that sporting event is an opportunity for positive change in the host territory, which will promote its development. Discussions: As a result, sporting events can be an instrument for mobilizing actors and building a "collective actor". We were also able to identify a number of structural and managerial issues that affect the promotion of sporting events at territorial level. Conclusions: This suggests that organizing sporting events has notable potential as a stimulating tool for achieving territorial development, as long as the inherent obstacles and negative externalities identified are successfully managed.