Sports Mega-Events in Brazil and the National Tourism Plan 2013-2016: The Goals of Tourist Expansion

Abstract

The National Tourism Plan [PNT] was presented as a strategic guiding document for the development of tourism in Brazil, and its 2013-2016 version emphasized the importance of hosting important mega-events in the country. The article analyzes the proposals and goals of the planning of the Cup FIFA 2014 and the 2016 Summer Olympics. As methodological procedures, we opted for exploratory-descriptive bibliographical research, using for data analysis the content analysis. The research corpus consisted of documents and information from the authorities responsible for the events, among them the Ministry of Tourism. The results showed that (a) the three goals established in the PNT for the mega-events were not fulfilled; (b) that there is a lack of institutional information on the events; (c) that there is a lack of contact with those responsible for data systematization, clearly established. Although successful in terms of organization, it is possible to conclude, among others, that sports mega events did not confirm the expectation that they would be a great opportunity for expansion of Brazil's tourism.

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