Branched surfactants exhibit a lower surface tension, excellent low defoaming performance, and better wetting ability compared with linear surfactants, making them promising for applications in industrial cleaning. In this study, 2-hexyl-1decene (C8 olefin dimer), obtained from the dimerization of 1octene, was used as the hydrophobe to synthesize branched nonionic surfactants via hydroxylation and ethoxylation. The hydroxylation of the C8 olefin dimer to synthesize 2-hexyldecane-1,2-diol (C8 BD) using H 2 O 2 and HCOOH was investigated systematically. Under the optimal reaction conditions (H 2 O 2 /C8 olefin dimer molar ratio: 1.5, HCOOH/C8 olefin dimer molar ratio: 4.0, reaction time: 10 h, reaction temperature: 50 °C), the conversion of the C8 olefin dimer and selectivity toward C8 BD were found to reach 99.96 and 79.89%, respectively. Further, branched nonionic surfactants (C8 BDEn) were synthesized via ethoxylation of C8 BD with ethylene oxide and characterized using FTIR, LCMS, 1 H NMR, and 13 C NMR techniques. The presence of a tertiary hydroxyl group in C8 BD increases the reactivity of the primary hydroxyl group, leading to a narrower range of products and lower residual substrate content. The physicochemical properties and surface properties of C8 BDEn with different degrees of ethoxylation at various concentrations were investigated and compared with those of commercially available Guerbet alcohol polyoxyethylene ethers (C8 GAEO9 and C6 GAEO9). The results show that, compared with C8 GAEO9 and C6 GAEO9, C8 BDE6 displayed a higher surface activity with a lower equilibrium surface tension (27.14 mN•m −1 ), superior wettability with a smaller contact angle (39.2°), better emulsification performance with a longer emulsification time of 548 s, and excellent foaming properties (initial foam volume of 11.6 mL). This strategy of utilizing coal-based α-olefins for the synthesis of branched nonionic surfactants presents a route to prepare value-added fine chemicals from coal-based resources.