2020
DOI: 10.1108/ejm-06-2019-0470
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Stabilising collaborative consumer networks: how technological mediation shapes relational work

Abstract: Purpose This paper aims to examine the role of technology in shaping the interplay between intimate and economic relations in collaborative consumer networks (CCNs). Design/methodology/approach This research is based on a three-year participatory netnographic and ethnographic field study of hosts, guests and community members within the Airbnb home-sharing network in New Zealand. The data consist of interviews, online and offline participant observations and brief discussions onsite (large-scale Airbnb event… Show more

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Cited by 10 publications
(5 citation statements)
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“…The category of unbefitting behaviour is associated with another special feature of the SE market: informality. Often framed in terms of personal relationships, host-guest interactions (Makkar et al , 2020) are less formal than between employees and consumers in traditional markets. The providers of SE services are also more likely to operate informally because they are not always subject to the same legal and safety regulations as traditional service providers (Williams and Horodnic, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…The category of unbefitting behaviour is associated with another special feature of the SE market: informality. Often framed in terms of personal relationships, host-guest interactions (Makkar et al , 2020) are less formal than between employees and consumers in traditional markets. The providers of SE services are also more likely to operate informally because they are not always subject to the same legal and safety regulations as traditional service providers (Williams and Horodnic, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Given our research aim to explore guests' wellness retreat experiences, it is imperative to have the main researcher present at the retreat during the fieldwork. Similar approach of in situ observations has been adopted in past consumer studies (Makkar et al, 2020;Morton et al, 2020). During the observation fieldwork, all conversations and interactions with the participants were not audio-recorded to allow an ad hoc and informal dialogue.…”
Section: Data Collectionmentioning
confidence: 99%
“…In addition to social practice academics, other researchers have also investigated the social-organizational entities' role in consumption sustainability. Belk's research on sharing and collaborative systems [135,136], Middlemiss's [137] exploration of communities, and Thøgersen's [138] sustainable lifestyle research have all explored the social-organizational entities' role in achieving consumption sustainability.…”
Section: Bibliometric Analysismentioning
confidence: 99%