In this paper, we are interested in studying when an element z in the projective tensor product $X {\widehat{\otimes}_\pi} Y$ turns out to be a Daugavet point. We prove first that, under some hypothesis, the assumption of $X {\widehat{\otimes}_\pi} Y$ having the Daugavet property implies the existence of a great amount of isometries from Y into X*. Having this in mind, we provide methods for constructing non-trivial Daugavet points in $X {\widehat{\otimes}_\pi} Y$. We show that C(K)-spaces are examples of Banach spaces such that the set of the Daugavet points in $C(K) {\widehat{\otimes}_\pi} Y$ is weakly dense when Y is a subspace of C(K)*. Finally, we present some natural results on when an elementary tensor $x \otimes y$ is a Daugavet point.