In the last decade, e-commerce has developed rapidly and created convenience for consumers. In order to increase operational efficiency and improve service quality, many e-commerce companies are constantly looking for new trends and seeking to meet consumer demand. Research and study various SP display formats and effectively analyze their work; It can clearly reflect users' language preferences and can be implemented in a multitasking learning model. The multitask learning model uses CTR prediction function to improve SP prediction. The emergence of artificial intelligence has opened up new ideas and models for the development of e-commerce, and the value of e-commerce will be everything.