We demonstrate that carbon incorporated Zinc Oxide (C-ZnO) nanowires (NWs) exhibit remarkable improvement in the extent and quality of fluorescence emission after they are utilized as an electron source in a field emission experiment. After the passage of field emission electrons, the intensity of the fluorescence emitted from these NWs in the visible light range exhibits a 2.5 to 8 fold enhancement. The intrinsic exciton peak of the ZnO also becomes heightened, along with the crystalline quality of the NWs showing marked improvement. This invigoration of fluorescence across the entire fluorescence spectrum is attributed to concurrent removal of oxygen and carbon atoms in C-ZnO NWs due to electro-migration of atoms and joule heating during the field emission process. Applications based on ZnO NWs emission from excitonic emissions or visible wavelength emissions or both can benefit from this straightforward method of defect engineering.